Outstanding opportunity to join Betsson Group as our new Advertising Technology Manager - Zecure Gaming.
The Wow
As a Advertising Technology Manager, you will be part of digital marketing team for Zecure Gaming.
When working with us, we promise you that you will never ever have a dull moment. By spinning multiple plates, you will always have your hands full. We promise you that you will learn a lot and that you will grow with us, both in your career and as a person. Working in one of the biggest online gaming companies in Malta, you will get first-hand experience on what it is that drives a successful company forward.
And of course, we promise you that you will join a GREAT team!
What's in it for you?
You will be driving the success of advertising campaigns and marketing strategies within the dynamic and competitive landscape of the iGaming industry. The Advertising Technology Manager is tasked with overseeing multiple Ad Tech platforms, such as Demand-Side Platforms (DSPs), Ad Servers, and Data Management Platforms (DMPs), and is instrumental in making significant contributions to our marketing strategies.
You're good at
- Minimum of 2 years of hands-on experience in MarTech, AdTech, PGM or CRM, with a strong emphasis on technical aspects such as platform integrations.
- Demonstrated track record of at least 2 - 3 years in a comparable role.
- Proficiency in utilizing DMP/CDP solutions is required.
A flavour of what you'll be doing
- Act as the Product Owner for multiple Ad Tech platforms, shaping the future of online advertising with tools like Google Campaign Manager 360 and Adform AdServer.
- Closely oversee data tracking initiatives across our sites, serving as the primary stakeholder for third-party ad tech tagging, ensuring seamless integration and optimal performance.
- Stay at the forefront of the Ad Tech industry, adapting strategies to changes in data privacy and tracking technologies.
- Utilize your expertise in Python, SQL, and APIs to develop robust data solutions, enhancing our data management and analysis capabilities.
- Collaborate closely with various teams to continually enhance marketing efficiency and develop innovative tools, ensuring seamless workflows and driving continuous improvement in our campaigns.
- Drive new segmentation capabilities using both first and third-party data, crafting innovative solutions that deliver outstanding marketing results.
- Define and implement cutting-edge audience strategies, from segmentation to customer journey mapping, revolutionizing our approach to customer engagement.
What we offer
Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.
🌍 Location:
Based at our vibrant headquarters in Malta, you'll enjoy a fantastic work environment and the opportunity to contribute to the success of a thriving iGaming company.
🛫 Relocation:
We offer excellent relocation support to make your transition to Malta smooth and enjoyable.
Challenge accepted?
Apply now via our career site.
At Betsson we like differences. It’s clear for us that we benefit from diversity and that we as a company become stronger and more competitive when hiring people with varying backgrounds, experiences and cultures.
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