Fospha, how we help our customers

There is an ever-growing problem in the world of digital marketing which is the difficulty with which brands can measure the effectiveness of their marketing. This is a mission-critical problem for brands looking to scale and grow.

The combination of an explosion in the number of direct-to-consumer eCommerce brands and the number of marketing channels through which they advertise (Paid Social, Display, PPC, Offline, TV etc) has led to large number of companies needing help solving this fundamental challenge.

Fospha solves that challenge for their clients by providing a ‘software as a service’ (Saas) solution through their proprietary attribution modelling and client-facing dashboards & analytics. Fospha plugs into all of their advertising channels, their website and their eCommerce platform to provide them a market-leading attribution model that uses machine learning to combine the best of multi-touch-attribution (MTA( & marketing-mix-modelling (MMM) across all of their channels.

The result is an independent, single source of truth that allows clients to truly understand the relative effectiveness of their marketing efforts. The outcome being that Fopsha’s clients can make better decisions and acquire and retain customers at a fraction of the cost of their competitors.

Fospha is part of the Blenheim Chalcot Group, a venture incubator with combined sales in excess of £350m per year and £500m of assets under management. Fospha have been operating fully remotely since March 2020 and are excited to be in aggressive growth mode having recently secured a round of investment.

The Role

Fospha is the marketing measurement platform for eCommerce brands. We have found product/market fit in the last two years and quickly become the market leader for measurement in EMEA. We are the only business of our type to be a certified partner of Meta, TikTok and Snap, and have worked with those customers to drive massive growth and value for both sides over the last 12 months. Now we are working with those partners to enter the US market at scale.

This is a hugely exciting time to join Fospha. To make the most of this opportunity we need to maintain the high bar for excellence we hold as a team and continue to provide the world-class customer experience we are renowned for. As we scale the customer base, this will create exciting opportunities for people to join our early US team and have a serious influence on our North American operation.

As such, we’re looking for an individual contributor who will manage the sales process and deliver against target, working closely with the marketing and customer success team to be pivotal to hitting our US goals

Key Responsibilities

  • Complete ownership of a fully fed sales pipeline, ensuring quota attainment on a quarterly basis
  • Run a world class B2B sales process from discovery to pitch to close
  • Create bespoke client bespoke demos, proposals and contracts
  • Use Hubspot to track all client activity, provide pipeline forecasts and updates
  • Work strategically with management to deliver forecasts, identify trending opportunities & challenges, and provide recommended solutions
  • Keep informed of product line, competition and industry trends that may impact client business activities

 

Professional Requirements

  • A minimum of 3 years’ experience working in the digital marketing
  • Extensive subject matter expertise in E-commerce, paid media and digital advertising and the challenges of marketing measurement and attribution
  • Demonstration of consistently meeting quarterly sales quotas
  • Experience working with CRMs such as Hubspot or Salesforce
  • Exceptional commutation skills and the ability to apply value-based messaging frameworks as part of client discovery and pitches

 

 

Personal Characteristics

  • An ambitious and driven person who is capable of taking initiative and is energised about being part of a growing company with ambitious plans
  • A curious and enthusiastic individual who is able to learn quickly and strive to become a subject matter expert in the world of marketing measurement and attribution
  • Someone who embraces teamwork, collaboration and shares in the success of others
  • An honest and open-minded individual who take responsibility for making things happen

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