ABOUT GREENPEACE:
Greenpeace is a global, independent campaigning organization that uses peaceful protest, creative communication and people power to expose global environmental problems and promote solutions that are essential to a green and peaceful future. For more than fifty years, Greenpeace has fought to save the planet from the threats of climate change, destruction of ancient forests, deterioration of our oceans, and nuclear disaster.  As an independent campaigning organization, Greenpeace does not accept funds from any corporations or government entities. The global Greenpeace network is headquartered in the Netherlands, with offices around the world in over fifty countries. Greenpeace US is headquartered in Washington, D.C.

ROLE PURPOSE/POSITION SUMMARY:
The Direct Mail and Mid-Level Specialist is responsible for delivering direct mail and mid-level fundraising initiatives to increase our supporter and revenue base on behalf of Greenpeace USA. This position is an exciting opportunity to develop subject matter expertise in the science of marketing, with a focus on donor segmentation and content optimization. The specialist will be responsible for key tasks related to donor acquisition and renewal efforts, retention upgrades, our quarterly Compass Magazine, acknowledgements and other cultivation, and emergency appeals.

The Direct Mail and Mid-Level Specialist reports to the Direct Mail and Mid-Level Manager and is a member of the Marketing Team. The team focuses on fundraising through a focus of key audiences, with the implementation channels of direct mail, digital ad, email, canvassing and telemarketing. This role will focus on the priority audience of mid-level donors ($500 - $9,999) and priority channel of direct mail.

The Direct Mail and Mid-Level Specialist is a full-time, hybrid, exempt, benefits-eligible position based in any of our GPUS-approved states (CA, NY Metro area and DC Metro area) and needs to be willing to work East Coast hours a minimum of 2 times per week. This role reports to the Direct Mail and Mid-Level Senior Manager and is represented by the Progressive Workers Union.

ROLE RESPONSIBILITIES:

Process Coordination:

  • Coordinate caging processes, working with our direct mail agency as well as caging agency to ensure data is properly inputted, donors are properly acknowledged
  • Coordinate with other departmental channels to ensure mid-level donor’s user experience is coordinated
  • Route all copy and creative for approvals through Greenpeace stakeholders 

Project Management: 

  • Ensure campaign costs are tracked and reconciled, reporting out variances to approved campaign budget
  • Manage the building of all direct mail redirects and donation pages. Create source codes, activist codes and build the donation pages that correlate to the URLs that are printed on all of our monthly Inc and fund mail pieces. 
  • Ensure we are meeting deadlines for direct mail production schedule and production plans provided by agency partners by being project lead on the scheduling for strategy and copy meetings as well as laying out timelines and managing the approval of copy from both programs and legal. 
  • Review and approve mail plans, proofs, data scans, and laser setups for accuracy during all stages of the production process for direct mail and annual giving/planned giving 
  • Proofread copy; work with external writers and designers to create and traffic copy and art for the marketing team 
  • Work closely with Direct Mail and Mid-Level Senior Manager to design mid-level strategies across the department 
  • Project manage and implement mid-level strategies outside of direct mail in collaboration with our Major Gifts, Planned Giving, Digital, and Monthly Giving programs

Collaboration and Communication:

  • Work closely with Direct Mail and Mid-Level Senior Manager to design mid-level strategies across the department
  • Work with the internal Data Department to ensure the accuracy of data, and the smooth transfer of data to external vendors
  • Work with the Finance Department to ensure proper allocation of department funds and payment of invoices
  • Act as the liaison with the Supporter Care Team on escalated donor issues and other fundraising questions, bringing these issues to the Direct Mail and Mid-Level Manager when applicable

ROLE REQUIREMENTS:

Knowledge and Experience:

  • Minimum 3 years experience working with direct mail
  • Exposure to middle donor programs and digital fundraising a plus
  • Proficiency in Google Office Suite
  • Basic background in statistical analysis

Skills and Attributes:

  • Project management skills with ability to manage multiple projects efficiently and meet strict deadlines
  • Analytical and critical thinking skills
  • Strong  verbal and written communication skills
  • Positive and solutions-based approach
  • Excellent interpersonal skills
  • A self-starter who takes initiative to identify problems and offers solutions or improvements
  • Organized, with strong attention to detail
  • Basic proofreading skills
  • Strong interest in environmental issues and passion for the principles of Greenpeace
  • Commitment to diversity and inclusion

If you want to save the world from climate change and believe in environmental justice, please submit an application on our careers page. Applications will be reviewed on a rolling basis and will conclude once we have found the candidate who best meets the qualifications.

Greenpeace is an Equal Opportunity Employer and does not discriminate on the basis of race, color, class, sex, gender, sexual orientation, disability, family/marital status, religion or other protected classes. We strongly encourage applications from marginalized communities. If you require assistance applying to this opportunity, please contact usa-resumes@greenpeace.org. 

COMPENSATION:

Greenpeace USA values a healthy work-life balance and has flexible, family-friendly employment policies. Our competitive benefits package for full-time employees includes medical, dental, and vision coverage with low contributions from staff. We have options for pre-tax flexible spending accounts for medical and dependent care costs. Greenpeace employees enjoy generous 401K matching and time-off for vacation, sick, personal, and parental leave. After five years, staff are eligible for a paid sabbatical. To encourage public transportation use and biking, we offer subsidies for staff who choose to bike or ride mass transit to work. Greenpeace is committed to the growth and development of staff and fostering a creative workplace culture. For more information, check out our benefits plan.

The pay grade for this role is 2, and a salary within the anticipated range of $63,410 - $68,632 will be provided to the successful candidate having met the minimum requirements for the position consistent with reflecting our commitment to maintaining competitive and fair compensation practices.

Only applicants eligible to work and live in the United States without any legal restrictions need apply for this opportunity.

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