Role: Senior SFMC Campaign Manager

Location: London, England, United Kingdom (Onsite)

ROLE MISSION

Working in partnership with our client, the Senior SFMC Campaign Manager will provide expert, hands on support to plan, manage and deploy email CRM campaigns across scheduled sends and also automated/triggered lifecycle journeys. You will also have more leaning toward the technical side of SalesForce Marketing Cloud and have experience of data connection through CDP’s.

You will be crucial to developing and delivering performance-driving CRM activity using the full suite of Salesforce marketing cloud tools and modules and using connected data driven from our Customer Data Platform.

As a core member of the team you will be one of our go to SFMC experts helping to shape our capability as we continue to grow, spotting and nurturing opportunities for our brands, developing new ways of working and helping to build the knowledge of SFMC and its applications across our teams & brands.

THIS ROLE IS RIGHT FOR YOU IF...

You are an advocate for promoting positive sustainable behaviours and able to put a sustainability lens on the strategic and creative process.
You will be open and willing to attend Change the Brief training and soak up recommended research and reading about sustainability issues.

ABOUT THE TEAM YOU WILL BE JOINING

Reporting to GB Head of Data & CRM Strategy / GB CRM Account - EMEA

WHAT YOU WILL BE DOING IN YOUR ROLE

Lead on Salesforce Marketing Cloud implementations
Design and configure Salesforce Marketing Cloud based on technical specifications
Articulate and document client requirements into technical specifications
Plan, build and execute email communications, campaigns and nurture programs in a flexible and timely manner
Design and implement numerous personalization journeys for consumers and prospects that take place in email connecting with digital advertising, on our website leveraging Salesforce Marketing Cloud, and related technologies.
Knowledge of the advanced concepts in Marketing Cloud such as Managing Deliverability, IP Warmups, Throttling and Reputation Management, Cloud Pages etc.
Experience working with JIRA/campaign management solutions is nice to have
Having experience on other ESPs dynamic data would be an added advantage.
Having an experience of Customer Data Platforms (CDP’s) would be an added advantage.

Softwares:

HTML and CSS
Media Queries/AMP Scripts/JS from layered artwork
Salesforce Marketing Cloud: Data Extensions, Queries, Triggered Send Definitions, and Microsites

Responsibilities:

Manage set-up and configuration of data-driven campaigns ensuring deliverability
Working with stakeholders to create and implement test strategies, including A/B multivariant testing that maximise conversions
Solid technical skills and expertise with HTML and CSS optimized for email deployment
Oversee campaigns from creation to analysis and reporting
Ensuring successful rendering across a wide variety of email clients and browsers
Setting up basic infrastructure in Salesforce Marketing Cloud: Data Extensions, Queries, Triggered Send Definitions, and Microsites

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL

Proven experience with Salesforce Marketing Cloud gained in either an agency or inhouse environment
Salesforce marketing cloud certified (ideally admin & consultant)
Expert in Salesforce Marketing Cloud
Strong critical-thinking and problem-solving skills
Strong background in CRM:
- CRM – experience in defining growth (and revenue), generating consumer lifecycle journeys (ideally with a focus on driving direct to consumer engagement & sales), briefing partners to create and setting in place test & earn underpinned by measurement
Understanding of;
- Digital – journey analytics, tagging and implementation, platforms such as GA & Adobe
- Social – exposure to both paid and organic as well as platforms such as Crimson Hexagon, Sprinklr
Desire to continually learn and push the boundaries
Excellent communication
An active interest in behavioural science approaches and techniques – and how this can be delivered through data
Experienced in applying Marketing Automation (eg SFMC, Adobe, Braze…)/ CDPs (eg. Treasure Data, Segment etc..) Campaign Management / ESP tools to consumer challenges and journeys
Confidence and comfortable working in a fast-paced, changing environment
Collaborative team player, open minded
Ability to work with and influence stakeholders at all levels

Job Id: 8923

#LI-Onsite #LI-DC1

ABOUT OUR COMPANY

Many companies talk about having a unique and thriving business model, but the Inside Ideas Group truly does. This means that we have been named in the top 500 of the Financial Times fastest-growing companies in Europe 2018!

What IIG does is provide clients with dedicated, on-site agencies that are built from the ground up. These agencies live and work right at the very heart of our client’s organisation. Delivering precisely the skills and capacity they require, complemented by brand talent from our whole business on everything from planning to execution

This business model creates a truly entrepreneurial, fast paced, challenging and rewarding environment to work in!

OUR VALUES

We are a company built on our values, we have given you a brief overview below but would love to tell you more.

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle.

Inside Ideas Group and its’ affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All suitable applicants shall be considered for employment without regard to race, ethnicity, religion, gender identity, sexual orientation, age, neurodiversity, disability status, or any other characteristic protected by local laws.

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