Who We Are
TBWA\Media Arts Lab (or MAL as you’ll hear us called) is the bespoke global advertising agency dedicated solely to Apple. Our mission is to create smart, simple and iconic work that transforms business and makes culture for the world’s best brand.
We believe that what MAL creates belongs to everyone; and everyone belongs at MAL. We think creativity lives in open, safe and brave spaces, where diverse perspectives can come together, free of prejudice and discrimination. We strive to be a partnership of equals. Everyone has a role to play here, and we invite you to bring your fully authentic and crazy selves to this space. Together, we’ll do the best work we’ve ever done.
We’re headquartered in Los Angeles, California, with 5 further international hubs and over 800 people making great work for Apple in 26 markets around the globe.
Role
We are looking for a hungry Strategist with a couple of years of experience to join our ever-expanding team in India. You don’t necessarily have to have worked in advertising before, but you do have to be interested in and care about how brands show up in the world, and how real people interact with them. You’ll be based in our India office and work across our ISEA markets including - but not limited to – India, Singapore, Thailand, Vietnam, Malaysia and Indonesia.
This role needs someone as comfortable with number crunching as they are hunting down the latest trends. You’re a culture-vulture and have a passion for tech and all things new and innovative. You’re curious about culture, hungry for knowledge, and have a flair for communicating those things to others.
You’re excited about helping to build iconic creative work that is effective for our client. You’re unprecious and willing to get stuck in to whatever the task at hand is. Definitely data-proficient. Energetic. An anecdote-hunter who is almost annoyingly curious.
Responsibilities:
- Become the go-to person the strategists turn to with questions about social media and demographic data across our key markets (Experience with GWI, Sprinklr, Statista or similar)
- Develop knowledge and insights about consumers, competitors, behavioural trends and culture in SEA and help turn them into rich, strategic opportunities and inform creative springboards.
- Uniquely placed to work across multiple briefs and markets, you’ll help to identify lateral opportunities, spotting overlaps and new, unseen opportunities.
- Help to inform sharp, inspiring creative briefs & presentations; conduct and synthesise research; and help deliver regular and well-written campaign reports, working closely with media agency.
- Provide invaluable support to strategy counterparts in MAL offices within the APAC region and beyond, whilst also collaborating with creatives to push for better thinking in everything we do
Who will thrive in this role:
- A minimum of 3-5 years’ experience in a strategy-relevant role, agency experience a bonus
- An innate ability to spot and smooth kinks in data, translating social, qual and quant information into usable insight, in readable reports – you can write very well.
- Knowledgeable in digital disciplines (specifically social platforms and data analytics) and able to distill data to craft human behavioral insights.
- Has an entrepreneurial spirit, and able to be nimble and scrappy when resources are limited. Creative problem-solving is always a plus!
- Fluent / articulate in English, verbally and written
