Moniepoint: CRM Specialist
Your opportunity:
We are seeking a candidate who shows passion for devising strategies for customer journeys, executing them, gauging their effectiveness and refining them. We have an experiment driven approach so a highly analytical mindset and inventive ideas are always welcomed on the team!
Your mission:
- Create and launch engaging CRM campaigns for our customer base, optimizing engagement and retention.
- Build campaigns & automated flows in our CRM tool (customer.io) across multiple channels, such as email, push notifications, SMS and inApp
- Propose innovative CRM campaigns to test, based on solid hypotheses and clear success criteria
- Coordinate all campaign-related activities with the responsible stakeholders, e.g. planning, segmentation, and campaign evaluation
- Formulate tests, document them and share results and CRM best practices across teams and markets
- Monitor and measure relevant CRM KPI’s
- Continuously improve customer communication in order to engage, retain and reactivate customers
Your skills:
- 2-3 years of working experience in the field of CRM or multi-channel marketing
- You are knowledgeable about the customer journey concept, loyalty and retention programs
- You have proven experience in working with CRM and campaign management tools (Experience with customer.io or Braze is a plus)
- You are analytical and data-driven but also have an eye for a great content that enables you to plan, create, introduce and develop successful new CRM campaigns
- You can understand the cause-and-effect relationship and suggest problem-solving actions
- You take pride in your campaigns and see each of them as a learning opportunity
- You are an expert collaborator, efficiently working in international and cross-functional teams
- Excellent communication skills in English are required
- Basic HTML and/or Javascript is a plus
What Moniepoint Can Offer You
- The opportunity to drive financial inclusion and shape the future of the African financial ecosystem
- The chance to work on innovative and impactful projects
- A dynamic, diverse, and collaborative environment where every team member’s voice is recognized and valued
- Flexible work arrangements
- Continuous learning and career growth opportunities
- Competitive salary, individual performance bonuses, and firmwide performance bonus
- Company covered health insurance plans
- Pension plans
What to expect in the hiring process
- A preliminary phone call with one of our recruiters
- A general interview with the one of the hiring team members
- A behavioural interview with the SVP Marketing
Moniepoint is an equal-opportunity employer. We believe diversity makes us stronger and are committed to creating an inclusive environment for all employees and candidates.
