Who We Are:
Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4® (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND® (the #1 post-workout recovery brand in the United States), and Cellucor® (an award-winning sports nutrition brand created in 2002).
Since its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority.
As a Certified Great Place to Work, Top Workplaces USA honoree, Fortune Best Workplace in Texas, and more – Nutrabolt cares deeply about our people, planet, and the communities we serve. Here, our teammates are united by our mission, and take ownership in creating a healthy workplace environment that promotes strong bodies, clear minds, and a culture of respect and belonging for all.
Note to applicants: This role is located in Austin, TX.
Who You Are:
As Nutrabolt’s Brand Manager, you will be responsible for evaluating the business performance of the beverage product lines – Smart Energy, Ultimate Energy, Performance Energy, and all future beverage innovation.
This role is eligible to participate in our Management Bonus Plan.
What You're Good At:
- Developing and implementing comprehensive brand strategies and marketing plans that align with overall business objectives and target audience preferences
- Managing the day-to-day activities of assigned brands, including product launches, promotions, advertising campaigns, and market research initiatives
- Analyzing market trends, consumer insights, and competitive landscape to identify opportunities and challenges for the brand
- Leading cross-functional teams to execute integrated marketing campaigns across multiple channels, including digital, social media, traditional advertising, and events
- Collaborating with product development, sales, and operations teams to ensure consistent brand messaging and customer experience across all touchpoints
- Monitoring and analyzing key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and make data-driven recommendations for optimization
- Developing and managing brand budgets, ensuring efficient allocation of resources to maximize ROI
- Serving as the brand ambassador both internally and externally, representing the brand's values, vision, and voice in all communications and interactions
- Becoming an expert on all Nutrabolt’s brands, products, customers and consumers
- Managing all aspects of the brand from brand equity campaigns to innovation process to new product go to market launches. Supporting the brand across both B&M and digital (Amazon, Omnichannel)
- Being the expert and leader for all your product by looking at consumer data and trends, comparing competitor successes and fails, providing the insights and trends that have informed strategy recommendation through a full 360 approach. Providing pivot solutions for brand campaigns should certain scenarios present
- Developing and executing brand go-to-market activation plans in support of brand equity campaigns and new product launches
- In this role your goals and KPIs will be focused around:
- Driving both unaided and aided awareness
- Increasing DTC as % of company sales
- Supporting in driving organic traffic
- Increase to market share
What You Contribute:
- 5+ years brand marketing experience at a brand, creative agency or consultancy managing omni-channel campaigns at scale
- Brand management experience working with CPG companies and high growth DTC lifestyle in the nutrition and health & wellness spaces
- Bachelor’s degree in related field preferred
- Experience translating rich consumer insights into actionable and compelling marketing tactics
- Familiarity with the latest trends in sports nutrition
- Project management skills to manage multiple high-profile and high-budget projects at once
- Ability to work collaboratively and cross-functionally in a fast-paced environment where the ability to influence and build relationships is critical
- Excellent communication and presentation skills
- Proactive personality and careful attention to detail
- Strong organizational skills and ability to prioritize in a fast-paced environment
- Self-starter that can effectively manage time with little to no supervision
- Ability to build strong internal/external relationships
Why Nutrabolt?
Wellness Benefits
Nutrabolt cares about our teammates’ physical, mental, and financial wellness by providing benefits like: competitive health insurance, life insurance, mental wellness programs, 401K matching, and a Lifestyle Spending Account.
Lifestyle Perks
We offer unlimited vacation paid time off and volunteer time off. You’ll get discounts on C4 Energy, Cellucor, and XTEND products, too!
Family Support
We want you to reach your full potential at work by taking care of all loved ones at home. We provide paid parental leave, in addition to reimbursement for expenses related to childcare, fertility treatments, legal fees, and more through our Lifestyle Spending Account.
Employment Type: Full-time
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