Head of Growth, Virtual Insurance

OneDegree is a leading InsurTech company in Hong Kong, equipped with a virtual insurer license issued by the Hong Kong Insurance Authority in 2020. Since our inception, we have swiftly emerged as a prominent player in the insurance industry, driven by our commitment to delivering seamless and instant insurance solutions through cutting-edge technology. Our diverse portfolio comprises multi-line digital insurance products catering to both individual consumers and enterprise businesses, including pet, medical, fire, home insurance, cyber security, and digital asset insurance. 

About the role: 

As the Head of Growth at OneDegree, you will play a pivotal role in driving our company's expansion and enhancing our market share. You will be responsible for overseeing various aspects of growth strategies, from customer acquisition, channels, segmentation, funnel conversion to retention, engagement, and life-time value, leveraging data-driven insights and innovative technologies to maximize our performance efficiency and customer satisfaction. 

Join us at OneDegree and be part of a dynamic team to revolutionize the insurance landscape with technology-driven solutions. If you are a strategic thinker with a passion to drive growth and innovation, we'd love to hear from you! 

What you will be doing:  

• Performance Marketing and Channels Management: 
  • Supervise the performance lead to develop and execute performance marketing strategies to drive customer acquisition and revenue growth. 
  • Develop channel and promotion strategies to drive full funnel presence, footprint and conversion to maximize marketing efficiency  
• Customer Life-cycle Management :
  • Supervise CRM lead to develop cross-selling and upselling strategies to increase the customer life-time value  
  • Analyze customer behaviour and enhance segmentation strategy to capture right moments for the right product to the right customersDevelop and implement initiatives to enhance customer engagement and satisfaction throughout their lifecycle. 
• Customer Retention and Fulfilment: 
  • Design and implement customer loyalty programs to foster long-term relationships and enhance brand loyalty. 
  • Implement strategies to understand and minimize churn rates by reducing cancellation rate and boosting renewal rate. 
  • Oversee customer fulfilment processes; including gift redemption, to ensure seamless customer experiences. 
• Data Analysis and Sales Optimization: 
  • Utilize data analytics to derive actionable insights and optimize sales opportunities in real-time. 
  • Be able to observe adverse trend in time and conduct adhoc analysis to capture opportunities or eliminate threads to sales  
• Marketing Promotion Planning: 
  • Collaborate with cross-functional teams to plan and execute marketing promotions effectively. 
• Budget Planning and Management: 
  • Manage budget allocation effectively to achieve growth targets and optimize resource utilization. 
• Growth Hacking: 
  • Generate innovative growth hacking ideas and lead their execution to accelerate company growth. 

What we are looking for:  

• Proven Experience in Performance Marketing: 
  • Minimum of 12 years of overall experience with at least 7 years in leading a Growth Team at a FinTech Start-up, Unicorn or digital media agency, preferably within the insurance or technology sector. 
• Successful Scaling of Insurance or Tech Business in Asian Markets: 
  • Demonstrated track record of successfully scaling an insurance or tech business in Asian markets, showcasing expertise in navigating the complexities of the region's regulatory environment and market dynamics. 
• Strong Experience in Operating Within a Data-Driven Organization: 
  • Extensive experience operating within a data-driven organization, with a focus on leveraging data analytics to drive strategic decision-making and optimize growth initiatives. 
  • Proven ability to scale an InsurTech startup from inception, demonstrating proficiency in implementing data-driven growth strategies from the ground up. 
• Leadership in Managing Large Multicultural Teams: 
  • Proven leadership experience in managing large, multicultural teams, with a track record of fostering collaboration, diversity, and inclusion to drive organizational success. 
  • Ability to inspire and motivate teams across different regions and cultures, fostering a culture of excellence, innovation, and continuous improvement. 
• Exceptional Analytical, Communication, and Strategic Thinking Skills: 
  • Exceptional analytical skills with the ability to interpret complex data sets and derive actionable insights to inform growth strategies and decision-making. 
  • Strong communication skills, both verbal and written, with the ability to articulate complex concepts clearly and concisely to diverse stakeholders. 
  • Strategic thinking ability to develop and execute innovative growth initiatives that align with the company's overall vision and objectives. 
• Adaptability, Resilience, and Thriving in a Fast-Paced Environment: 
  • Adaptable and resilient individual who thrives in a fast-paced, dynamic environment characterized by ambiguity and change. 
  • Ability to prioritize effectively, manage competing priorities, and drive results under tight deadlines, while maintaining a high standard of quality and attention to detail. 
• Good presentation skill. Proficiency in MS Excel and PowerPoint. Fluent in written and spoken English and Mandarin. 

More about us:  

• Fast-growing insurtech startup in Hong Kong  
• Young and energetic team  
• Flat organization structure  
• Opportunities to grow and shine!  

We value our employee - let’s check out what we offer  

• 25 days annual leave  
• Flexible working hours with work-from-home policy 
• Medical benefits  

To us, people are our greatest asset and we are more than happy to invest in employees! We create a healthy work atmosphere and provide you with the tools and support to do your job successfully.  

We are WAVE makers – WAVE stands for Warrior, Adventurous, Visionary and Efficiency.  

We would like to be an ‘EMPLOYER OF CHOICE’!  

Interview Process:

• 1st interview: Phone interview with HR
• 2nd interview: Onsite Executive interview with Deputy Chief Executive
• 3rd interview: Team catchup