CRM Manager

What you will be doing: 

• Develop and implement CRM strategies: Create and execute CRM strategies to enhance customer engagement, retention, and loyalty. Define customer personas, segmentation, build automation, targeting strategies to optimize customer experiences.
• Manage CRM system: Oversee the organization's CRM platform, including system configuration, data integrity, and user access. Ensure the CRM system is effectively utilized to capture, analyze, and leverage customer data.
• Analyze customer data: Conduct data analysis to gain insights into customer behavior, preferences, and trends. Monitor key performance indicators (KPIs) to assess the effectiveness of CRM initiatives and identify areas for improvement.
• Implement targeted marketing campaigns: Develop and execute targeted marketing campaigns based on customer segmentation and insights. Utilize CRM tools to personalize communication and deliver relevant content through various channels (email, SMS, social media, etc.).
• Collaborate with cross-functional teams: Work closely with marketing, and customer service teams to align CRM strategies with overall business objectives. Collaborate on customer acquisition, retention, and upselling initiatives.
• Optimize customer journeys: Map and optimize customer journeys by identifying touchpoints and opportunities for personalized interactions. Implement automation and trigger-based campaigns to deliver timely and relevant messages to customers.
• Conduct A/B testing and performance analysis: Design and execute A/B tests to optimize CRM campaigns and improve customer response rates. Analyze campaign performance and customer feedback to make data-driven recommendations for continuous improvement.
• Ensure data privacy and compliance: Adhere to data privacy regulations and best practices, such as GDPR or CCPA. Implement and maintain data security measures to protect customer information.
• Provide training and support: Train and support team members on CRM system usage, best practices, and data management. Ensure proper documentation and knowledge sharing.
• Stay updated on CRM trends: Stay informed about industry trends, emerging technologies, and best practices in CRM. Identify opportunities to leverage new tools or features that can enhance CRM effectiveness.

 What we are looking for: 

• Bachelor's degree in marketing, business administration, or a related field. Additional certifications in CRM or marketing automation are a plus.
• 3-5 years experience in CRM management, preferably in a similar industry or role.
• In-depth knowledge of CRM principles, strategies, and best practices.
• Familiarity with CRM platforms (e.g., ActiveCampaign, Salesforce, HubSpot, Microsoft Dynamics) and marketing automation tools.
• Strong analytical and problem-solving skills with the ability to interpret complex data sets and derive actionable insights.
• Excellent project management skills with the ability to prioritize and manage multiple initiatives simultaneously.
• Proficient in data analysis tools (e.g., Excel, Google Analytics) and CRM reporting functionalities.
• Understanding of customer behavior, segmentation, and targeting techniques.
• Knowledge of digital marketing channels and customer communication strategies.
• Excellent communication and presentation skills.
• Ability to collaborate effectively with cross-functional teams and stakeholders.
• Detail-oriented with a focus on accuracy and quality.
• Familiarity with data privacy regulations and best practices.
• Experience in driving strategic loyalty program is a bonus.

 We value our employees - let’s check out what we offer 

• 5 days work week
• Performance bonus
• 20 days of annual leave
• Birthday, marriage, parental and new pet leave
• Medical Insurance
• Flat organizational structure
• Young and energetic team
• Comprehensive training
• Work from home policy