【 About the role 】
Join Tomofun as a dynamic and driven CRM Manager, where you'll have the power to revolutionize the way we connect with our users and build a thriving pet-loving community. We're on a mission to create exceptional user experiences and leave a lasting pawprint in the world of pet tech.
In this pivotal role, you'll be at the forefront of our customer lifecycle strategy, crafting engaging communication and touchpoints that captivates our users from the moment they come on board. Get ready to experiment with a diverse range of automated campaigns, constantly pushing boundaries to uncover new opportunities for enhancing product engagement, boosting subscriptions, and ensuring long-term customer retention.
Joining our global marketing team means you'll collaborate with talented Tomofuners across our offices in the EU, US and APAC region. You'll thrive in our fast-paced, agile environment, where your analytical mindset and customer-centric approach will empower you to truly understand and cater to our customer's needs.
Are you ready to unleash your passion and make a lasting impact in the pet tech industry? Join Tomofun now and be part of a pawsome journey where innovation meets the love for pets.
【 About the company 】
At Tomofun, we LOVE pets and technology. Our vision is to bring joy and innovation to every pet lover in the world.
We are pioneers in the pet tech industry. Our debut product, Furbo - the world's first AIoT treat-tossing dog camera, is the #1 bestseller on Amazon in 15 countries including the US, UK and JP and have millions of users in 113 countries. In 2019, we launched an AI powered subscription service, the Furbo Dog Nanny which sends smart alerts to our users to notify them to check on the safety of their dogs when they are home alone. Since the launch of Furbo Dog Nanny, we have saved hundreds of dogs' lives and are continuing to innovate and develop new features with our state of the art technology.
The learning curve is steep. But the work is exhilarating. Tomofun is on the cusp of a pet-tech boom and we’re looking for smart, innovative thinkers who aspire to incredible things.
【 What you'll do】
The CRM marketer will own user communication touchpoints on owned mediums and test new ways to keep Furbo users engaged and active. Responsibility for the role may include:
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Develop best practices and strategies for customer lifecycle campaigns (activation, retention, upsell, cross-sell, churn management, etc) working with cross-functional teams (e.g., Business Intelligence, Product, Regional Marketing)
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Map user journeys, support analysis and enhancement of lifecycle campaigns, including personalization and localization
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Execute A/B tests and own analysis of results to ensure maximum impact and effectiveness
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Drive activation, retention, loyalty, engagement, churn prevention and usage metrics for subscription services (e.g. MAU, LTV, etc.)
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Develop ways to improve the usage of the CRM/CDP platform by developing processes, SOPS and automating everyday tasks
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Develop actionable insights and provide campaign optimization recommendations for the Lifecycle and Regional Marketing team.
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Develop an understanding of what the Furbo community needs, accounting for differences in region, language, and segments. Deliver communication strategy and written content to address those needs.
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Work with the regional marketing teams (North America, Europe, and APAC) to align marketing campaigns communication and disseminate content
【 Who you are 】
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5+ years of relevant experience with at least 2 years in B2C companies
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Communication marketing experience in the consumer subscription business is a huge plus!
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Great analytical skills – ability to formulate logical data-driven insights and test new ideas.
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Excellent communication skills, has good command of written English, and is able to communicate in Chinese.
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Ability to identify, prioritize, and focus on the tasks that drive the most value
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Knowledge of different email, marketing automation and analytics tools (e.g., Google Analytics, MailChimp, Tableau, or other email service providers )
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A customer-centric mindset and experience collaborating with the team to achieve a cohesive customer journey
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You love pets! Preferably you have one (or many)!
【 Perks 】
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The rare opportunity to work with an international team from Taiwan HQ and make impact on a global scale
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Join a group of talents who have passion to change pet parents and pet's lives through technology
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The freedom to voice yourself in an open, trusting and transparent working environment
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Quarterly all hands meetings to update entire organization on company goals, strategic directions and the opportunity to openly ask questions/give feedback
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Bring your fur babies to work in a pet-friendly office space designed to make your pet feel relaxed and comfortable
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Join our volunteer program. We are passionate about giving back to society.
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Various club activities to cultivate interests and have fun with Tomofuners after work!
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A LOT of free snacks and drinks for humans and furkids!
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Comfortable and creative office with kitchen, sofa, and quiet areas. Everyone can find their ideal place to work!
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Afternoon tea time twice a month and monthly birthday parties. We celebrate all the happy moments together.
【 Benefits 】
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Unlimited vacation policy; work hard and take time off when you need it
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Flexible working hours and work-from-home when needed
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Medical insurance and free yearly health checkup
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Yearly health checkup subsidy for your pets
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Weekly grooming service for your fur babies
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2 free Furbos for each full-time team member
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Company trip and employee outing program. We work hard and play hard!
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Internal training workshop and external training subsidy for you to expand your skill set and continuously learn and grow
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